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As we have entered into the twenty-first century, the economy has undergone a great transformation. The economy has literally become weightless. In the weightless economy, the emphasis has shifted from machines, materials, and other physical resources to information and knowledge. Information and knowledge are the thermonuclear competitive weapons nowadays. More and more economic activity has become invisible and intangible. The focal point in the new economy has shifted from exploration of physical objects to exploration of knowledge-based resources and their efficient and effective management. In the last decade of the twentieth century, almost unnoticed revolution in the corporate world took place: the transition from industrial capitalism, where business was based on tangible physical assets, to a new economy, where the production of goods and services and value creation in general depends and relies on invisible intangible assets. The primary objective of the present study is to build a theoretical construct in the field of evolution of knowledge asset with a view to exploration of the concept of knowledge asset and the need for its management in modern-day life. It further aims to investigate through an empirical study the qualitative disclosure of knowledge assets in terms of selected attributes for the Indian Pharmaceutical and IT Industries based on their annual reports. Content Analysis technique has been used to analyze the degree of disclosure of knowledge assets in terms of attributes.

The learning objectives are intended to stimulate the students’ comprehension of the various challenges faced by Indian startups in the digital ecosystem. With the changing working dynamics in organizations around the globe, managers are expected to explore unconventional business models to facilitate operational growth. The case study is a valuable resource for graduate students to enhance and evolve their critical thinking and solution-oriented skills as forthcoming managers of digital businesses. Students should be able to analyze the case, respond to the questions and evaluate the consequences of workplace flexibility, moonlighting and its applicability in an organizational context. With the Indian Government introducing schemes such as the Digital India initiative and Startup India, it is predicted that numerous startups will opt for digital business standards and a remote work approach. The case bridges classroom theories and a real-life digital company to help students connect with emerging market scenarios.

During the digital era, India witnessed a shift in companies’ work culture, which amplified when COVID-19 hit the country. Organizations started to work remotely and experienced the numerous benefits it brought. The comfort of working from home was greater for digital businesses whose significant operations could be performed online. However, is it really that productive for digital companies to telecommute? The case illustrates how a digital company, Career Pandit, formed in 2018, unfurls and expands its business and further highlights the challenges the pandemic raised concerning people management. In addition to the discussion, the purpose of the case is to determine the implication of workplace flexibility and moonlighting and how Indian startups cope with the uncertain future challenges it brings.

Under graduate and postgraduate students.

Teaching notes are available for educators only.

CSS 6: Human Resource Management.